|Photo by Steve Morgan|
The sign features a giant (you guessed it!) white stag, and was originally named the White Stag Sign, until 1997 when the wording was changed to "Made in Oregon," due to the "Made in Oregon" store located nearby. Each year, near the end of November, a bright red neon nose is added to the sign, letting everyone know that Christmas is near, and Rudolph will soon be guiding Santa's sleigh through the northwest clouds and fog.
Last year, (2010), the signs' existence was threatened, as the buildings' new owners wanted to dismantle it. Public outcry was loud and passionate, as the lighting of Rudolph's nose was such a treasured tradition to the city's inhabitants, and the City Council finally stepped in and saved the sign, changing the wording to "Portland Oregon," and the altered sign was ceremonially turned on for the first time 10 days later, on November 26, 2010.
And that's how we know when Santa is coming to town!
What Christmas-specific landmarks are in your town?